10 Ways To Promote Your Local Business on Instagram in 2025

In the ever-evolving world of social media, Instagram remains a cornerstone for local businesses aiming to connect with their communities. Recent data reveals that 92% of users take immediate action—such as buying, liking, sharing, or following—after seeing content on Instagram (source: Instagram Business, 2025). With the platform becoming more competitive, this guide, brought to you by Local SEO Guy | Umer Farooq, will help you navigate Instagram to grow your business effectively in 2025.

How To Promote Your Business on Instagram

1. Double your social media content production.
2. Optimize your Instagram bio for business inquiries.
3. Track and analyze your Instagram follower growth.
4. Experiment with hashtags to expand your Instagram reach.
5. Collaborate with creators for branded content.
6. Invest in branded content Instagram ads.
7. Schedule posts at optimal times for maximum engagement.
8. Cross-post content to increase engagement and brand awareness.
9. Implement Instagram best practices for businesses.
10. Utilize professional Instagram management services.

Let’s delve into each strategy below:

1. Double Your Social Media Content Production

Instagram has evolved beyond square photos. You can now post images, videos, Reels, and even live streams. Here are some content ideas tailored for local businesses:

• Showcase Products: Highlight your offerings with visually appealing posts.
• Behind-the-Scenes: Build authenticity by showing the inner workings of your business.
• Event Highlights: Share posters, photos, or live updates from events.
• Engagement Posts: Host Q&A sessions or share inspiring quotes.
• Employee Spotlights: Humanize your brand by introducing team members.
• User-Generated Content (UGC): Encourage customers to share their experiences with your brand.
• Tutorials: Teach your audience something valuable related to your products or services.

2. Optimize Your Instagram Bio for Business Inquiries

Your Instagram bio is prime real estate for turning visitors into customers. For instance, a fitness studio might write: “Helping you achieve your health goals! 🏋️‍♂️ DM us for class schedules.📍 Downtown SF.” Adding such specifics ensures your bio not only attracts attention but also directs potential customers to take action. With a 150-character limit, craft a punchy description that highlights your brand’s unique value. Include a link to your website or a landing page for inquiries.

Example: Burt’s Bees effectively utilizes their bio to showcase selling points and direct users to their website for shopping.

3. Track and Analyze Your Instagram Follower Growth

Insights into your follower growth can inform your content strategy. For instance, if behind-the-scenes Reels consistently attract new followers, consider incorporating more of this type of content. Utilize Instagram Insights effectively by analyzing metrics such as audience demographics, active times, and engagement rates. For example, a bakery might discover through Insights that posts featuring seasonal specials generate the highest engagement, allowing them to tailor future content around these themes. For instance, if behind-the-scenes Reels attract new followers, focus on producing more of that content. Use Instagram Insights to track performance, available only to business and creator accounts.

4. Experiment With Hashtags to Expand Your Reach

Hashtags function like keywords, improving discoverability. To find the most effective hashtags for your local business, consider using tools like Hashtagify or Display Purposes, which analyze trending and location-specific tags. For instance, a San Diego bakery could use #SDBakery or #SanDiegoEats to attract local customers. Focus on local hashtags to connect with nearby users. For example, a coffee shop in San Francisco might use #CoffeeShopBayArea rather than the generic #Coffee.

Jumping on trends or events can also boost engagement, as demonstrated by Rebuild Foundation’s use of #WorldBookDay.

5. Collaborate With Creators for Branded Content

Partnering with influencers for branded content allows you to leverage their audience. According to Instagram, branded content should include the “Paid partnership with [brand name]” tag and comply with their Partner Monetization and Branded Content Policies.

6. Invest in Branded Content Instagram Ads

Creators can grant businesses permission to promote their branded content through ads. Alternatively, creators can design ads that don’t appear on their profiles. Benefits include:

• Creator control over content.
• Organic and paid insights.
• Expanded reach.

Remember, successful partnerships align closely with your brand values, increasing ad effectiveness by 25%.

7. Schedule Posts at Optimal Times

Posting content strategically can significantly impact engagement. Sprout Social’s heatmaps can guide your scheduling, but always test and adjust based on your specific audience.

8. Cross-Post Content to Boost Engagement

Sharing Instagram content across platforms like Facebook and Twitter broadens your reach. However, tailoring your content for each platform is crucial to maintaining audience relevance and maximizing engagement. For instance, while Instagram thrives on visually compelling posts, Twitter may benefit from concise text updates or trending hashtags, and Facebook could emphasize community-building through detailed posts or event shares. Ensure you tailor content for each platform to maintain relevance and avoid overexposure.

9. Implement Instagram Best Practices for Businesses

To stay ahead, integrate these timeless strategies:

• Set Clear Goals: Define whether you aim to drive sales, engage followers, or build awareness.
• Post Strategically: Stick to optimal posting times.
• Maintain Brand Consistency: Ensure your Instagram persona aligns with your overall branding.
• Tag Products: Use Instagram Shopping tools for easy conversions.
• Embrace Reels: Short-form videos are key to reaching new audiences.
• Leverage UGC: Consumer-generated content is highly influential.
• Hire Experts: Consider working with an Instagram marketing agency.

10. Utilize Professional Instagram Management Services

For busy entrepreneurs, professional Instagram management can be a game-changer. Experts like Local SEO Guy | Umer Farooq can handle everything from content creation to influencer outreach, ensuring your Instagram strategy is effective and up-to-date.

With Instagram influencing 70% of shoppers’ purchasing decisions, now is the time to capitalize on its potential. For expert guidance, reach out to Local SEO Guy | Umer Farooq to maximize your business’s growth on Instagram in 2025.