The Digital Marketing Agency You Wish You’d Hired First.

UMER FAROOQ

From Local to Global

How to 10x Your ChatGPT Output: A Custom Instructions Guide for 2025

Custom Instructions

Hi, I’m Umer Farooq, known as the “Local SEO Guy.” Whether you’re new to SEO, a seasoned learner, or a business owner exploring advanced tools for digital growth, leveraging ChatGPT’s full potential can transform the way you strategize, learn, and implement ideas. In this guide, I’ll show you how to improve your ChatGPT experience using […]

How to Measure Website Traffic with Google Analytics 4 in 2025

Measure Website Traffic

Hi, I’m Umer Farooq, also known as the Local SEO Guy. I specialize in Local SEO, Google Business Profile optimization, and helping businesses rank prominently in the Google Local Pack. With the right tools and strategies, you can not only improve your online visibility but also track the progress of your efforts effectively. Today, let’s […]

What Is HARO and How To Get Free Links and Press for Your Business

what is haro

Building links and finding press coverage for your business can be exhausting. It’s time-consuming, tedious work, and hiring a link-building agency can be expensive. That’s where HARO (Help A Reporter Out) comes in—the ultimate tool for gaining free links and press for your business. At first glance, HARO may seem oversaturated with individuals vying for […]

How To Use Local SEO Analysis To Outrank Local Competitors

How To Use Local SEO Analysis To Outrank Local Competitors

Search “best [your product or service] in [your city]” on Google and check the results. If your business isn’t the first website that pops up – or doesn’t appear on the first page – you’re losing valuable potential customers. In 2025, local search continues to dominate the digital landscape. According to recent studies, about 83% […]

How To Dominate Local Voice Search for Brick-and-Mortar Businesses

How To Dominate Local Voice Search for Brick-and-Mortar Businesses

Voice assistants have quickly become a staple technology, making modern life easier. But modern voice searches go beyond the typical “Hey Siri, how’s traffic in [town] today?” Users are now keying in more business-related queries, like “Hey Siri, which flower shop in [town] has the best roses?” Local voice search is revolutionizing how customers discover […]

10 Ways To Promote Your Local Business on Instagram in 2025

10 Ways To Promote Your Local Business on Instagram in 2025

In the ever-evolving world of social media, Instagram remains a cornerstone for local businesses aiming to connect with their communities. Recent data reveals that 92% of users take immediate action—such as buying, liking, sharing, or following—after seeing content on Instagram (source: Instagram Business, 2025). With the platform becoming more competitive, this guide, brought to you […]

How to Rank on SearchGPT (And Other AI Search Engines)

How to Rank on SearchGPT

Ranking on AI-driven search engines like SearchGPT and others requires an adaptation of traditional SEO strategies to the unique algorithms and ranking factors used by these platforms. AI search engines prioritize context, natural language understanding, and user intent. Here’s a step-by-step guide by Local SEO Guy | Umer Farooq: 1. Understand How AI Search Engines […]

SEO FAQ: 400+ Questions & Answers for Beginners

seo faq

Are you overwhelmed by the vast world of SEO? Look no further! In this comprehensive guide, I’ve compiled 400+ SEO FAQ tailored for beginners and SEO enthusiasts alike. Whether you’re struggling with SEO basics, understanding technical jargon, or strategizing for better rankings, this blog has got you covered. With clear, concise, and practical answers, this post […]

Google Business Profile – GBP Optimization | A Step-by-Step Guide

gbp optimization

Boost your business’s local presence with GBP optimization. Follow this guide to enhance visibility, increase customer engagement, and drive more traffic. Google Business Profile (GBP) is a crucial tool for businesses aiming to maximize local search visibility and connect with nearby customers. In this guide, I’ll walk you through each step to effectively optimize your […]

SEO Guy | Top Specialists and Why They Rank on Google

seo guy

The SEO landscape is vast, and with so many professionals branding themselves as “SEO Guy,” it’s important to understand why certain SEO specialists stand out on Google. As a fellow SEO expert, I know that ranking high in search engine results requires strategic optimization, a strong online presence, and consistent quality. In this blog, we’ll […]

All Explanation Of Local SEO Ranking Factors

Local SEO Ranking Factors

In today’s digital landscape, mastering local SEO is crucial for businesses looking to thrive in their communities. As the competition intensifies, understanding the key local seo ranking factors that influence local visibility becomes imperative. This comprehensive guide will delve into the fundamental elements that can propel your business to the top of local search results, […]